The proposed title of the research is The impact of creating shared value (CSV) on hotels’ and restaurants’ performance. The study will identify the effect of CSV as a part of the management process on the performance of hotels and restaurants. The primary suggestion and the thesis statement of the research are that the implementation of CSV principles can result in higher performance in these types of organizations .
The primary objective of the study is to analyze how CSV can affect the performance of companies working in the hospitality industry. In addition, the research aims at evaluating the competitive advantages resulting from CSV application. The importance of the study is determined by the fact that currently, there is a lack of evidence and investigations on the issue. Many works in the field of business and economics focus on financial aspects, while there is a research gap in the social aspects of hotel and restaurant management. However, as communication with clients and collaborations with the local communities is vital for these types of organizations, it is crucial to study the potential effects of CSV.
The theoretical framework of the study is presented by the works on the topic of hotels and restaurants’ management. The research by Fernández-Gámez et al. will be utilized as the primary source of information, as there are few quantitative studies on the relationships between the implementation of CSV and such organizations’ performance. In addition, the research will include classical works in the fields of business, economics, and management.
Fernández-Gámez, M. et al., ‘The Effects of Creating Shared Value on the Hotel Performance’, Sustainability, vol. 11, no. 6, 2019, Web.
- Fernández-Gámez, M. et al., ‘The Effects of Creating Shared Value on the Hotel Performance’, Sustainability, vol. 11, no. 6, 2019, Web.