One of the goals of a DNP project is to improve clinical nursing practice by means of recognizing existing problems, promoting effective care delivery, and assessing quality outcomes. To make the correct choices and identify major problematic areas, communication is required. According to Shogren (2020), communication and teamwork are two critical elements of the healthcare environment. In addition to the discussion of the main research aspects, cooperation with the nursing staff and patients enhances safety. In this DNP project, both verbal and non-verbal communication is important. The power of silence, smile, and relaxed facial expressions contribute to the establishment of friendly and trustful relationships with patients and other team members (Shogren, 2020). Oral (face-to-face) communication strengthens the relationships between people through the prism of such elements as engagement and exploration (Shogren, 2020). Written communication should also be developed to make notes, remember the main aspects of the project, and share information in a clear way.
The organization and presentation of a DNP project are determined by obtaining financial and human resources. Several marketing strategies have to be properly identified as these activities describe a product, its price, promotion, partnership, people, and processes. In the majority of cases, marketing is used to attract the attention of stakeholders and investors and explain the urgency of the offered evidence-based practice. In this project, marketing support is planned to demonstrate to the government some potential benefits of its participation in the intervention and the necessity to improve the work of the healthcare sphere.
The implementation of change in this project occurs according to Lewin’s model of change, with three major periods being properly recognized (unfreezing, change, and refreezing). As soon as the problem background is identified, and enough evidence is gathered to support change, the implementation stage occurs and lasts about eight weeks:
- Week 1: divide a research team into groups and explain their responsibilities and obligations;
- Week 2: discuss and distribute available financial resources offered by the government to the hospital;
- Week 3: choose participants (pregnant women at the third stage of labor) and explain the peculiarities of management of oxytocin along with manipulation techniques during the delivery;
- Week 4-7: use the technique, communicate with participants, evaluate vital signs, and assess outcomes in a written form;
- Week 8: describe the barriers, underline the benefits, make notes of all the observations.
In general, the implementation phase of a DNP project includes a variety of tasks. However, if communication and cooperation between team members and stakeholders are well-developed, the number of barriers and challenges can be considerably minimized. A marketing strategy helps to recognize the contributions of the government in nursing practice. The discussion of the implementation stage promotes a better understanding of the responsibilities among all the participants.
Shogren, M. (2020). Team building and interprofessional collaboration. In D. Korniewicz (Ed.), Conducting the DNP project: Practical steps when the proposal is complete (pp. 99-118). Springer.