Since the invention of advertisement as a marketing tool, its main purpose was to attract the recipients and encourage them to do a particular action, whether it is a purchase or lecture attendance. The advertisements concerning alcohol and tobacco are no exception, and their primary purpose is to make people buy their products without considering possible implications. According to Levinthal, commercials for alcohol are interesting and attractive as they romanticize drug consumption. Consequently, people, especially youngsters, who can be easily impressed, tend to try alcohol and remain satisfied with the result, as they are not aware of its harmful impact on their bodies. The most obvious way of dealing with the issue would be to ban such commercials on the legislative level so that a romanticized picture would not deceive people. However, it is impossible because these advertisements are created by multi-billion alcohol and tobacco industries that will not let that happen. Hence, the only way to fight these advertisements would be to level them by the commercial against drug abuse created by specialized establishments.
The most vulnerable social group in terms of alcohol advertisements’ effect is adolescents as these commercials can easily affect their decision to drink alcohol. Statistics show that the reduction of alcohol-related commercials would directly decrease the number of adolescents consuming alcohol. Hence, even if a complete ban of alcohol-related advertisements were impossible in the context of modern society, their reduction or adolescents’ education on drug awareness would be of great help in the current situation.